Customer trust, value expectations, and engagement behaviours with blockchain-enabled smart wine packaging

- Dupuis Day, Irma Françoise Jacqueline

Drivers of travellers’ visiting intentions to an emerging tourist destination: the case of Saudi Arabia

- Alhamoud, Ali

Buy now pay later services as a way to pay: credit consumption and the depoliticization of debt

- Cook, Julia, Davies, Kate, Farrugia, David, Threadgold, Steven, Coffey, Julia, Senior, Kate, Haro, Adriana, Shannon, Barrie

Deep reinforcement learning in agent-based simulations for optimal media planning

- Vargas-Pérez, Victor A., Mesejo, Pablo, Chica, Manuel, Cordón, Oscar

Examining wine consumer attention: An empirics-first research approach

- Dupuis, Irma, Carlson, Jamie, Toohey, Lisa, Bucher, Tamara

Their feed and what they eat: the extent, nature and impact of social media food marketing targeted to adolescents

- van der Bend, Daphne

Two decades of agent-based modeling in marketing: a bibliometric analysis

- Romero, Elena, Chica, Manuel, Damas, Sergio, Rand, William

An Integrative Decision-Making Mechanism for Consumers’ Brand Selection using 2-Tuple Fuzzy Linguistic Perceptions and Decision Heuristics

- Giraldez-Cru, Jesus, Chica, Manuel, Cordon, Oscar

2-tuple fuzzy linguistic perceptions and probabilistic awareness-based heuristics for modeling consumer purchase behaviors

- Giráldez-Cru, Jesús, Chica, Manuel, Cordón, Oocar, Herrera, Francisco

Business Network Analytics: From Graphs to Supernetworks

- Moscato, Pablo

Children’s exposure to television food advertising contributes to strong brand attachments

- Kelly, Bridget, Boyland, Emma, King, Lesley, Bauman, Adrian, Chapman, Kathy, Hughes, Clare

Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong

- Lau, Tommy, Cheung, Man Lai, Pires, Guilherme D., Chan, Carol

Letting the computers take over: using Ai to solve marketing problems

- Overgoor, Gijs, Chica, Manuel, Rand, William, Weishampel, Anthony

Marketing meets data science: bridging the gap

- Moscato, Pablo, De Vries, Natalie Jane

Contemporary developments in marketing channel literature and the implications for the determinants of international student choice

- Farraway, Stacey

Student-based conceptualisations of university brands: a brand loyalty model

- Mocatta, Antonia

Analysis of alcohol industry submissions against marketing regulation

- Martino, Florentine Petronella, Miller, Peter Graeme, Coomber, Kerri, Hancock, Linda, Kypri, Kypros

Brand positioning and its usefulness for brand management: the case of Apple Inc

- Payne, Bronwyn

Should I drink responsibly, safely or properly? Confusing messages about reducing alcohol-related harm

- Jones, Sandra C., Hall, Sabine, Kypri, Kypros

Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty

- Pandit, Ameet, Vilches-Montero, Sonia